Marketing Specialist

Established in 1932, McLarens is a premier independent global insurance services provider with a widespread global presence. Specialising in complex, commercial, and niche markets, the company offers comprehensive loss adjusting, claims, and risk management services, along with forensic technical services, auditing, and pre-risk surveying. McLarens' extensive global network allows for consistent service delivery to clients globally, while also providing localized expertise and responsive support. Our seasoned adjusters boast an average of over 20 years of experience, catering to various industries with expertise in Property, Casualty, Crisis Management, Natural Resources, Construction & Engineering, Agriculture, Aviation, Forensic Accounting, Investigation, Marine, FAJ & Specie, Global TPA Services, and Environmental consulting services.

The professionals at McLarens live by a set of shared values that guide their actions and behaviors:

EXCELLENCE – We aim for nothing less than the highest standards in everything we do.

TEAMWORK – We work best when we work together with clients, colleagues, and suppliers alike.

RESPECT – We are trusted to keep our promises, act with integrity, and treat people the right way.

KNOWLEDGE – We know our market better than anyone, but still, we never stop developing.

THOUGHT LEADERSHIP – We use inspired thinking and pioneering solutions to stay ahead in an ever-changing market.

ACCOUNTABILITY – We move with urgency to deliver on our commitments and drive for results, even amid ambiguity.

Summary 

The Marketing Specialist works with the Global Marketing & Communications Manager, the global marketing and creative teams to research, develop, and execute strategic marketing solutions for the McLarens portfolio of companies in EMEA, the UK, and the US to meet the business goals. This role is a part of the Global Marketing and Communications Department at McLarens to be based at McLarens, Bulgaria.  

Essential Duties and Responsibilities 

• Coordinate and execute marketing campaigns that promote the portfolio brands 

• Enforce brand marketing guidelines in presentations, social media, publications, and other marketing and communication collateral 

• Handle inbound requests via Zendesk for marketing support from internal clients 

• Assist with content development for marketing campaigns across multiple service lines 

• Assist with writing, proofreading, and editing content across different mediums 

• Support development and maintenance of expert CVs 

• Assist business with ordering business forms (e.g. business cards, branded envelops, stationaries) 

• Assist when required with industry events including sourcing and procuring giveaways, collateral, and booth items 

• Implement and track marketing programs such as email, digital campaigns, and events on optimization opportunities across channels 

• Analyze and report on the performance and efficiency of campaigns 

• Assist with project management (on a project need basis) 

Skills 

• Exceptional attention to detail 

• Strong prioritization, organization, and project management skills 

• Strong and effective communicator with both internal and external customers 

• Good writing capabilities to express ideas and share marketing strategies 

• Excellent organizational habits 

• Knowledge of social media outlets 

• Proficient in Microsoft suite (Word, Excel, PPT)  

• Working knowledge of Canva, Constant Contact, LinkedIn, and CRM tools 

• Ability to work independently and with a team of marketing professionals 

• Desire to stay current on latest marketing strategies and best practices 

• Analytical skills to evaluate the effectiveness of a campaign 

Qualifications 

• 2-4 years of relevant experience in marketing 
• Bachelor of Business Administration or Marketing degree preferred 

Our Company is an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, genetic information, religion, national origin, age, disability, veteran status, or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories.